Shiva Mirzahaidar

I spent a semester researching wearable technology, specifically smart jewelry that could be used as a means of preventing instances of assault. I created the brand Wing Woman which appeals to college-age women. 

In order to pitch this brand and product, I conducted market research on wearables, designed surveys and interviews, created a user persona, gathered and synthesized data, wrote a business plan that included expenses and goals, and developed a brand experience through visual design, art direction, and creative content strategy.

You can view my entire pitch deck here.

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