Shiva Mirzahaidar

Moon In

Spring 2018

My focus was to research and design a horoscope application that enhances the mood-reading experience by including a song with a similar tone with each individual astrological reading. 

You can read about my full process on my blog. Here I documented the research and experimentation process from the very beginning.

Research was focused on the market, competitors, UX, UI, accessibility, music psychology, and ethnography. I designed and conducted surveys and interviews. I also designed user personas, flow charts, wireframes, a visual identity, and eventually condensed this information into a pitch deck to present to potential investors and programming partners.

Using Format