During my internship at C3 Presents, I was given the task of designing signage for the 10th anniversary of Rachael Ray's signature South by Southwest food and music festival: Feedback. I produced posters, digital fliers, stage banners, schedules, and Snapchat filters. More than 6,400 people attended the event, which spanned two venues over three days. I also aided in the event production and set up.
I also completed market and visual research on the Houston Free Press Summer Fest to prepare for the festival-wide rebranding. Research was focused on audience demographics as well as stage design and festival experiences. I developed and pitched visual identities of the festival to key internal stakeholders.